Achieve your goals with excellence and humility

Our objective is to support clients to create long-term success through building humility and drive in their culture

Pursuing continuous learning and growth in people creates a company culture where drive for excellence, humility, trust and accountability are valued. We believe a company culture built on these values is one that drives towards long-term success.

We also believe continuous improvement and defending those values everyday are even harder but equally important.

The company name Shimoo (심우) means deeply connected and trusted friends. By grounding our coaching in shimoo relationships, we foster drive for excellence, humility, trust, and accountability in a way that enables sustainable growth.

We believe organizations need to be result-oriented. Our vision is to enable leaders to achieve business results by fostering a culture of humility and drive for excellence.

How we support clients

Individual Coaching

1 on 1 coaching with executives and leaders in transitions
Leadership Team Group Coaching

Trust building, offsite designing, and group facilitation
Cross Cultural Coaching

Cross cultural mindset workshop, lecture, and group exercise

Our partners

About Joonki Song

Joonki Song is the founder of Shimoo, LLC.

He is a certified executive coach and cross-cultural business consultant with over 15 years of executive experience in the renewable energy field, an MBA from the MIT Sloan School of Management, and business experience in the US, Korea, China, Japan, Germany, Taiwan. He decided to become an executive coach to develop himself into a better leader after experiencing his own leadership challenges.

Song specializes in coaching leadership teams, cross-cultural organizations, and executives and managers in periods of transition. He is enjoys skiing, playing tennis, and hosting wine events.

"Perhaps the biggest impact coaching has had on my routine is to pause, reflect, and celebrate my successes."

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“Without Joonki's approach, framework, and experience we would not have been as successful. Our cross-cultural lecture is now in demand at MIT Sloan.”

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"Joonki was not just a good listener, he was a very careful listener. He picked up on some important things that I didn’t realize I said and even about the way I said something that he thought was significant."
"Joonki was able to see through the patterns I fall for repeatedly and allow me to step back and observe the issues I encountered more clearly."
"Coaching helped me redirect my focus and efforts to what matters most for my career and development.”
"Coaching with Joonki allowed me to set my career goals that are based on data and feedback."
"Joonki’s coaching and advice have been invaluable in my development on the leadership team. In particular, Joonki has made me more comfortable in expressing my feelings with others on the leadership team."
“Your questions prompted me to deeply reflect and challenged me to consider my true interests, strengths, and passions.”
“I was able to understand that it’s good to be an introvert and how I can nurture a unique leadership trait through my introverted personality.”

Achieve your goals with excellence and humility

Our objective is to support clients to create long-term success through building humility and drive in their culture

Individual Coaching

Leadership Team Group Coaching

Cross Cultural Coaching

Our partners

About Joonki Song

"Perhaps the biggest impact coaching has had on my routine is to pause, reflect, and celebrate my successes."

“Without Joonki's approach, framework, and experience we would not have been as successful. Our cross-cultural lecture is now in demand at MIT Sloan.”

"Joonki was not just a good listener, he was a very careful listener. He picked up on some important things that I didn’t realize I said and even about the way I said something that he thought was significant."

"Joonki was able to see through the patterns I fall for repeatedly and allow me to step back and observe the issues I encountered more clearly."

"Coaching helped me redirect my focus and efforts to what matters most for my career and development.”

"Coaching with Joonki allowed me to set my career goals that are based on data and feedback."

"Joonki’s coaching and advice have been invaluable in my development on the leadership team. In particular, Joonki has made me more comfortable in expressing my feelings with others on the leadership team."

“Your questions prompted me to deeply reflect and challenged me to consider my true interests, strengths, and passions.”

“I was able to understand that it’s good to be an introvert and how I can nurture a unique leadership trait through my introverted personality.”

Articles

How I became an executive coach

What’s worse: never getting feedback, or getting too much?

Shimoo (deeply connected friends)