Pro cycling kits 2024: What the WorldTour teams are wearing

A run-down of all the colours among the top-level teams for the upcoming season

Updated 18:04, Sunday 14th January 2024. Published 13:58, Wednesday 20th December 2023

Patrick Fletcher

Deputy Editor

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Cycling team kits 2024

With the New Year upon us, we're getting a clear picture of the sea of colour that will make up the pro pelotons in 2024.

Most teams have now unveiled their kits for the upcoming season, with some sticking to their 2023 designs but a fair few mixing things up with new designs.

Ineos Grenadiers’ new kit, which is very similar to their old kit but made by a new supplier, was leaked online by their own rider, Egan Bernal, although most PR launch campaigns have gone off without a hitch – the most eye-catching being Julian Alaphilippe’s Celine Dion rendition for Soudal Quick-Step’s get-up.

The Quick-Step kit is even less of a departure than Ineos’, with SD Worx and UAE Team Emirates among the other big teams to keep their tweaks to a minimum. As for the bigger changes, Bahrain Victorious have gone white, Jayco AlUla have had a complete redesign and Decathlon-AG2R La Mondiale have ditched the infamous brown shorts.

As for those still to land, we are still waiting on the full reveal for the new dsm-firmenich PostNL number, which looks set to be white, blue and orange.

In this piece, we’ve gathered all the kits across the men’s and women’s WorldTours, all in one place, and we’ll keep it updated whenever a new one drops.

Read more: Pro cycling transfers - every move for the 2024 season

AG Insurance-Soudal

There's no significant change here, although we do apparently have "more playful" lines between the blue and white, and flowers "in motion" on the sleeves and sides.

AG Insurance-Soudal Quick-Step's 2024 kit

Alpecin-Deceuninck

No new kit has broken cover so far for the Belgian team of the world champion Mathieu van der Poel.

Arkéa-B&B Hotels

The French team caught the most attention with their new kit thanks to a slightly strange Excalibur launch, complete with Arnaud Démare brandishing a sword. This jersey, which welcomes a new sponsor in B&B Hotels, is similar to 2023 but does contain some striking Excalibur-themed collage panelling.

View post on Instagram

Astana Qazaqstan

Astana's new kit is an evolution of their Tour de France special edition from 2023. The Pringle patterning is gone, replaced with a more contained section of that so-called "veins of mineral stones" design from last year's Tour.

Mark Cavendish models Astana's 2024 jersey

Bahrain Victorious

Bahrain Victorious have played around with white jerseys at the Tour de France in the past, and they liked it so much they've made it their main kit. The old kit was red, black, and orange, so this presents a fresher, less obviously fossil-fuelled look.

Bahrain Victorious have gone white for 2024

Bora-Hansgrohe

Primož Roglič's new team are back with Sportful after a two-year hiatus and while they're sticking with their deep green base, they've added sections of pale green, which seems to have divided opinion so far.

Bora-Hansgrohe's 2024 jersey from the front and back

Canyon-SRAM

The women's team have produced some of the most striking kits in the sport in recent years, and for 2024, they have not strayed from this trend. After using their previous design for two successive seasons, Canyon-SRAM have decided to shake things up ahead of the new campaign, with their new strip unveiled just ahead of the women's Santos Tour Down Under.

Kasia Niewadoma and her fellow Canyon-SRAM riders show off their new strip

Remaining with their tried-and-tested colours of blue, pink and purple - amongst others - Canyon-SRAM's new livery does away with some of the motifs that scattered the old design, and instead focuses on the 'harmonic riffs' of races.

Essentially, geometric patterns now dominate the jersey both front and back, designed to reflect the sounds of the peloton as it races along. We think this will remain one of the most popular kits in the world.

Ceratizit-WNT

The team haven't fully revealed their kit yet, releasing only a shot from the back and a blurred-out front-on shot, but it looks pretty similar to the blue and red design of 2023.

Cofidis

With Decathlon going all-in with the AG2R team, fellow French WorldTour squads are switching away from Van Rysel and forming a new partnership with Mobel Sport, although there's not much at all new about this 2024 design.

View post on Twitter

Decathlon-AG2R La Mondiale

Decathlon's in-house brand Van Rysel is now with AG2R as part of the new sponsorship, and while they've retained the diagonal logo-ing, there's a new white and blue colour scheme. However, what caused the most outcry was the death of the brown shorts, long-derided but already strangely missed.

The Decathlon-AG2R La Mondiale 2024 kit

dsm-firmenich PostNL

The new dsm-firmenich PostNL jersey has proved one of the most divisive of the new campaign, with the Dutch squad making a total revamp of their look with the addition of PostNL as co-title sponsor.

Gone is the dark blue and black design, and in comes an eye-catching white, blue and orange attire that looks set to make the team stand out from the pack this season. Orange is, of course, the colour of PostNL, whilst the white base is complemented by light blue up top.

The new dsm-firmenich PostNL kit looks perfect for a summer's day

The bib shorts will be navy for the team and the old dsm logo is gone from the front of the jersey, to the delight of most. Whether you love it or hate it, you can't deny there is a real sense of fun in this new strip for 2024.

EF Pro Cycling

EF Pro Cycling unveiled their new pink and yellow jersey on 4 January with a host of colourful pictures taken at their recent winter training camp. The get-together was the biggest in the team's history, owing to the addition of EF Education-Cannondale women's team to the EF Education-EasyPost men's side.

EF Education-Cannondale and EF Education-EasyPost will wear the same kits in 2024, bar the odd sponsor change

The team's new jersey remains primarily pink, but is adorned with bright yellow graphics which are in ode to the team's life on the road, as well as their European base in Girona, Spain.

Fenix-Deceuninck

We're yet to see anything new from the team that's run by the same people as the men's Alpecin-Deceuninck outfit.

FDJ-SUEZ

There are subtle but striking changes for FDJ-SUEZ's fresh look for 2024. Their jersey remains predominantly blue with red sprawling the left-hand shoulder and the bottom of the jersey fading to the black of the bib shorts.

FDJ-SUEZ unveiled their new kit on 1 January

However, a series of navy diagonals break up the lighter blue that the team is known for, rather than adopting more of a simple fade design that the team used in 2023. This makes for a much more impressive kit, in our opinion. French bank card network Cartes Bancaires will also be pleased, as their sponsorship extends from the jersey's shoulders to also featuring on the front of the top.

Groupama-FDJ

Like the women's FDJ team – although the two are not co-owned – the men's team had one of the most popular kits in 2023, trading white for a dark blue, so it wouldn't be a surprise to see them stick in 2024.

Human Powered Health

Human Powered Health have released a kit for 2024 that they are calling a "new refreshed look", but to our mind, it looks pretty much the same as it did in 2023. Orange forms the base colour of the jersey, with hues of red and purple forming gradient splodges across the design. It leans darker than the 2023 version, but all in all the American squad are sticking to a familiar visual identity.

Ineos Grenadiers

This one was leaked by Egan Bernal on Instagram, which perhaps made it seem a little uninspiring when the announcement did come. There's a change of supplier – GOBIK in for Bioracer – and there's more orange and more fade, but the overall look feels similar to 2023.

Geraint Thomas in Ineos Grenadiers' new kit

Intermarché-Wanty

The Belgian team wore three different jerseys in 2023, with special editions for the Giro and Tour – but they have settled on a brand-new design for 2024. After their main effort for 2023 had the look of a white jersey that had innocuously been damaged by knocked-over paint cans, the team have opted for a far more geometric design for the new campaign.

Well-known social media user and graphic designer Stycle Design has been drafted in by Intermarché-Wanty once again to design the jersey, whilst the team has agreed a new partnership with Belgian company Verge Sport to manufacture the kit.

Intermarché-Wanty's new kit was unveiled on 26 December, 2023

White, fluorescent yellow and dark blue remain the team's core colours, with the right-hand side of the jersey predominantly yellow and dark blue patches colouring the white left-hand side.

As is the norm with this WorldTeam, multiple sponsors adorn the jersey, and it is Fantini who has been offered a far more prominent role in 2024, taking centre stage on the lower half of the top.

Liv AlUla Jayco

Liv Racing TeqFind and Jayco AlUla have merged over the winter, bringing an end to the former's spell as a WorldTeam, and bolstering the ranks available to Jayco AlUla. As we discussed in our Team Talk analysis, both squads struggled in 2023 and uniting forces should not only improve Jayco AlUla's WorldTeam, but has also allowed GreenEDGE Cycling to launch a new women's development side in the sport's lower tier.

Both women's teams will be named Liv AlULA Jayco and with a new name comes a fresh kit - which is a drastic change from their 2023 effort. Gone is the white and blue design and emboldened remains Liv's trademark purple/aubergine.

Liv AlUla Jayco's new kit was released on 1 January, alongside that of the men's team

The front of the jersey sees the bottom half in an orange shade to depict the sands of the Australian outback, which changes to purple for the Liv logo and fades to white at the very top of the jersey. The sleeves, meanwhile, are a dark navy, as are the sides of the jersey and accompanying bib shorts.

Liv and AlUla take prominence as the main title sponsors, whilst Jayco settles for a smaller slot above the right collarbone. Low-quality graphics had leaked of the jersey in the weeks ahead of its release, but the general consensus amongst the public is that this is a jersey that certainly looks better in person.

Jayco AlUla

The new kit for the men's Jayco AlUla outfit, who are of course a UCI WorldTeam in their own right, was unveiled alongside that of the women's on 1 January. It sees the men wear a kit with the same design as the women's teams, only with the aubergine of Liv Cycling swapped out for the light blue of Jayco - as was seen on the team's 2023 kit.

Jayco AlUla will sport a fresh look for 2024

One other notable difference between the sides is that the men will ride on Giant Bikes, as opposed to the Liv bikes that the women's teams will use. Liv is indeed a conglomerate company of Giant Bikes.

Lidl-Trek

Lidl only joined as a title sponsor mid-way through the year, so it's no surprise the new kit that was cooked up then will be back for a full season of racing. Whereas they'd previously worn separate kits, the men's and women's teams are now wearing the same.

The Lidl-Trek kit with Elisa Longo Borghini standing out there as Italian national champ

Movistar

There's no big change for the Spanish team, who are sticking with a blue jersey with the big M. It does come with a little more excitement, though, with some artistic patterning as it fades towards the shorts.

Movistar's kit for 2024

Roland

Roland have parted ways with Israel-Premier Tech for 2024 and with that, the old blue-and-white design is put to rest. Instead, Roland returns to a base colour of ruby red, which the team used in the years before Israel-Premier Tech's involvement. Simple but arguably stylish, the new Roland kit also confirms the involvement of Pinarello as the team's bike manufacturer.

Roland Cycling Team announced their new kit with the unveiling of Antri Christoforou as one of their new signings for 2024

SD Worx

The dominant women's team have stuck with the same colour palette and overall design but this feels slightly brighter and bolder compared to 2023.

Read more: 'Set to colour the year' – SD Worx stick to bright design for 2024 kit

Lorena Wiebes models the new SD Worx kit

Soudal Quick-Step

Revealed to much fanfare, amid strobe lighting and a full-hearted Celine Dion lip-sync from a two-time world champ, the Soudal Quick-Step kit, also designed by Stycle Design, is very much business as usual.

The Soudal Quick-Step 2024 kit

Visma-Lease a Bike

The Dutch team are changing names and sponsors, but not colours, sticking to the yellow and black scheme as they try and establish it as something of a team brand identity. However, it's definitely a brighter shade of yellow than previously, complete with honeycomb patterning that's part of that 'killer bee' branding. It's the same kit for the men's and women's teams.

Visma-Lease a Bike's 2024 kit

UAE Team Emirates

The main change here is the removal of black from the jersey, the running joke being Tadej Pogačar wanting to go fully white now he's too old for the white jersey classification at the Tour de France. There's also a new design element with red, green, and black stripes at the base of the jersey.