Helenium 'Rauchtopas' is a popular cultivar of this relative to the Sunflower.
The golden flowerheads are made up of a ring of ray florets which are irregularly flecked with orange or red particulalry on the undersides. They radiate outwards from a very prominent brown central cone.
Growing to a metre in height, most Heleniums require support, though this variety will often mange to stand on its own, especially within a crowded mixed border where the other plants provide some shelter from winds.
This is one of the great mixed border flowers, best planted in large drifts for best effect - and a welcome antidote to the increasingly popular cooler colour schemes.
They are drought tolerant and excellent as cut flowers, making them a very easy to grow and useful summer and autumn flower.