James Blunt has been his usual brilliant self on Twitter to promote his new album The Afterlove.
He's shared a video of a James Blunt support group, which sees various people struggle to admit they listen to his music, until he pops up himself to say what everyone else is thinking.
"It's okay, Claire, we're all James Blunt fans here," he notes, before joining hands with the support group, despite Claire's resistance.
The advert ends with a cheeky sell: "If you've been affected by James Blunt, pre-order the new album The Afterlove now."
Blunt has also been carrying on his usual burns to anyone who dares to criticise him on Twitter, this time for someone who claimed that he would have been forgotten about if it wasn't for Twitter.
"And the most relevant you'll ever be is that one time James Blunt tweeted you," he joked.
Earlier this week, Blunt spoke on The One Show about working with Ed Sheeran on The Afterlove.
"I've worked with a guy you might have heard of? Ed Sheeran? We had a great trade. I was his ski instructor, I taught him how to ski. And at night he taught me how to write songs," he explained.
The Afterlove is out now. Don't be afraid to admit you like it, Blunt has got your back.
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Movies Editor, Digital Spy Ian has more than 10 years of movies journalism experience as a writer and editor. Starting out as an intern at trade bible Screen International, he was promoted to report and analyse UK box-office results, as well as carving his own niche with horror movies, attending genre festivals around the world. After moving to Digital Spy, initially as a TV writer, he was nominated for New Digital Talent of the Year at the PPA Digital Awards. He became Movies Editor in 2019, in which role he has interviewed 100s of stars, including Chris Hemsworth, Florence Pugh, Keanu Reeves, Idris Elba and Olivia Colman, become a human encyclopedia for Marvel and appeared as an expert guest on BBC News and on-stage at MCM Comic-Con. Where he can, he continues to push his horror agenda – whether his editor likes it or not.
