11 Best (& Creative) Job Advertisement Examples + Free Template
Are you looking for creative ways to create your next job advertisement to showcase a new opportunity opening in your organization?
Whether it’s crafting a persuasive job description or creating an eye-catching ad, hiring the right people requires engaging with potential candidates. To inspire and guide you in your recruitment efforts, we’ve rounded up 11 of the best examples of job advertisements from different industries.
We’ll also look at the key elements of a great job advert to help you write a great ad for attracting top talent.
Contents
How to write a great job advertisement
11 Job advertisement examples
Job advertisement template
How to write a great job advertisement
There’s some debate about what makes successful job advertisements stand out, but, for this section, we’ll delve into the ‘must-haves.’
An effective job ad should include the following elements:
- A clear job title and start date: Avoid jargon or internal titles such as ‘superstar’ or ‘ninja.’ Job ads that use industry-standard titles are more likely to be seen by candidates.
- A description of the company: Include the company’s mission and vision so that candidates can determine straight away if this resonates with them or not.
- A description of the role: An explanation of what the actual role entails, and the experience and skills required.
- Salary and benefits. Including the salary leads to an average increase of 42% in job applications. Make sure to mention (the most important) benefits as well.
- Location specifics: Is this a remote role or not? Does it require people to come to the office, and if so, how many days a week? Can people choose from which location they want to work? Include these particulars in your job ad.
- An overview of the application process: Explain what the various steps of the application process look like and what the timeline is so that candidates know what to expect.
- Call to action: Include a clear call to action. Where and how can people apply? Who can they contact if they have questions?
11 Job advertisement examples
Now to the fun part! Let’s take a look at 11 different job advertisement examples. We’ll discuss what makes these ads great and what HR practitioners can take away from them.
1. AIHR job advertisement: Senior Talent Acquisition Specialist
This advert showcases the company’s open position without relying on pretentious, buzzword-laden titles. It also seamlessly aligns with the points discussed earlier in this article.
What sets this job ad apart?
The job advert catches your attention with two standout elements: the captivating ‘On a typical week’ section and the interesting P.S. at the end.
In the week description, you’ll get a glimpse into the life of a Senior Talent Acquisition Specialist at AIHR, from the vibrant office atmosphere, delicious lunch options, to the opportunity to work with talented colleagues and utilize a range of HR tools for recruitment.
The statistic in the P.S. serves as encouragement for candidates to apply, even if they don’t fulfill every single requirement mentioned in the vacancy.
- Including an ‘On a typical week’ section in your job adverts can provide candidates with a clear picture of what to expect from the role and the organization.
- Just like AIHR does in their P.S., you can add interesting facts to show candidates that you recognize and value the unique qualities each applicant brings, making you an inclusive and equitable employer.
2. UPS job advertisement: Seasonal Package Delivery Driver
This job ad from UPS immediately displays all the essential information at first glance: job title, primary location, hourly wage, and whether it’s a part-time or full-time position.
What sets this job ad apart?
This job ad is great for a few reasons. Let’s dive into three standout elements that make it strong.
First, they use simple and understandable icons to provide candidates with crucial information about the role upfront. Secondly, they employ suitable company and job-specific language that resonates. Particularly, the use of the word ‘Shift’ catches attention. They encourage you to ‘Shift your future,’ ‘Shift your skills,’ ‘Shift your benefits,’ and so on. Simple yet impactful.
Lastly, they include a quote from a current employee already in the role, further enhancing the engagement of the job ad.
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- Use icons to convey crucial information about a role
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- Employ captivating company and role-specific language
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- Sprinkle in a (brief) employee testimonial.
3. Spotify job advertisement: Associate Strategy & Business Development Manager
This hiring ad starts with a brief description of what the team does and why they are looking for an Associate Strategy & Business Development Manager to join them.
What sets this job ad apart?
While the standard ‘must-have’ elements could perhaps have been arranged in a slightly more logical way, there are some ‘nice-to-haves’ worth mentioning.
First, there is Billie, Spotify’s personal job assistant (a chatbot), who answers candidates’ questions about the company, culture, team, and more. This is a great way to enable candidates to ask their questions – and get them answered – instantly.
Another feature worth mentioning are the various ‘Quick clicks’ that people can use to find out more about, for example, the specific office location they might be assigned to and the company’s hiring process.
- Consider having a chatbot on your job adverts to answer (basic) candidate questions 24/7
- Think about the best way for your organization to give people more information about topics like the work environment, the application process, etc. You could also provide additional context to separate pages with a ‘Quick clicks’ section.
4. Figures job advertisement: CEO Founder Associate Intern
This job ad for an internship position ticks almost all the ‘must-have’ boxes mentioned earlier. The only thing that seems to be missing is the application process overview.
What sets this job ad apart?
Figures has a slightly different way of writing their job ads. The ad starts by listing the most exciting parts of the job – a great way to capture people’s attention immediately.
Rather than describing the company’s mission and product, they’ve included a video where the CEO of Figures personally explains this. This gives candidates a great first impression of the company’s CEO and makes the job ad more dynamic.
Finally, Figures has published its compensation policy for everyone to see, showing candidates that they walk their talk.
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- Instead of simply stating the salary range, why not make your salary policy public?
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- Consider exploring the use of video in your job ads, capturing attention and showcasing the enticing opportunities your company has to offer.
5. McDonald’s job advertisement: Crew Member Part Time
Similar to the other job ads we mentioned earlier, McDonald’s ad grabs attention by highlighting essential details at the beginning: location, hourly pay, contract type, and department.
What sets this job ad apart?
The short video featuring a current employee in the Crew Member role, sharing her personal experiences and highlighting the key skills she finds important in her job, immediately catches your attention.
The company also includes short videos to introduce three team members in a virtual ‘Meet the Team’, where they share why they enjoy working at McDonald’s. This allows candidates to get a glimpse into the team they might collaborate with.
Lastly, the advert includes a section called ‘Hints & Tips’ at the bottom. It offers valuable advice for those interested in applying, illustrating how McDonald’s provides support and emphasizing their core values.
- Consider adding a few tips and tricks to assist interested candidates when applying for the role.
6. Zapier job advertisement: Engineer, SRE
This advert from Zapier is one of the more friendly job advertisement examples we’ve encountered. It shows how starting a hiring ad with a simple ‘Hi there!’ can make all the difference.
What sets this job ad apart?
Let’s start with the location details. Although the role is remote, the company is specifically targeting candidates in the US and Canada Pacific Time Zone. This information is crucial for applicants and helps prevent any potential letdowns.
Another nice element is the ‘Things We’ve Done Recently’ section. It provides candidates with a glimpse into the team’s real-life projects, involving employees in the hiring process and fostering a sense of pride in their collective achievements.
- Ask the team to share recent project achievements to include in the job ad.
7. KLM job advertisement: Airport Baggage Handler
Perhaps it’s because the Dutch are known to be direct, and KLM is a Dutch airline, but in their Airport Baggage Handler hiring ad, they certainly don’t waste any time and get straight to the point.
What sets this job ad apart?
At a glance, candidates can see the enticing perks of joining KLM: a remarkable five-year contract and the flexibility to choose between working 80%, 90%, or 100%.
The company also showcases three key benefits that come with this role, such as significant discounts on plane tickets and a generous allocation of 25 holidays plus five additional days off.
As an extra touch, they even introduce Robert, the dedicated recruiter, who is readily available for any inquiries. It adds a nice personal touch to the whole experience.
- Include a name and contact information so that candidates can reach out with any further questions.
8. Glovo job advertisement: Groceries Manager
This job ad immediately captivates your attention with its engaging writing style. The opening line reads: “If you’re here, it’s because you’re ready for an exhilarating journey.” These words are chosen purposefully, considering the company’s involvement in the food delivery industry.
What sets this job ad apart?
Unlike the other job ads examples in this article, Glovo isn’t afraid to show what it’s really like to work for them. They discuss their office-first culture, ‘non-vanilla’ personality, and feedback mindset. They are open to difficult conversations, which may not suit everyone but is honest and saves time for both candidates and recruiters by avoiding false expectations.
Moreover, Glovo uses illustrative language throughout the hiring ad, such as ‘What you will bring to the ride’ and ‘So, ready to take the wheel and make this the ride of your life?’
- Be honest. If, for example, your company has an office-first culture, mention this so that candidates know what to expect immediately.
9. Alva Labs job advertisement: Senior Frontend Engineer
Alva Labs is a company that’s on a mission to help organizations make better, data-driven hiring decisions. Their job advertisements weave this mission across the vacancy ad.
What sets this job ad apart?
Alva has taken a unique approach that distinguishes it from other job advertisements. They provide a detailed breakdown of what individuals can anticipate from this position.
Notably, they outline the expected achievements and accomplishments within one month, three months, and six months. This not only gives candidates visibility into their learning trajectory but also showcases how they will contribute to the company’s mission.
- If fostering personal growth is a core value of your company, why not highlight the development opportunities that candidates can look forward to?
- Take a cue from Alva Labs and give them a glimpse of what they can expect on their growth journey.
10. Walmart job advertisement for a Cashier & Front End Services role
This job advert from Walmart starts by highlighting the key details about the role, except for the hourly wage. The wage is still mentioned in the vacancy overview, so candidate’s won’t miss it.
What sets this job ad apart?
The advert is concise and user-friendly. It presents the benefits in a well-structured manner, highlighting their significance for both individuals and their families, which is a wonderful touch.
Additionally, the frequently asked questions section at the end of the advert addresses important inquiries such as ‘How long does it take to fill out an application? And ‘Can I change my application after submitting it?’.
This straightforward approach provides candidates with valuable insights into what they can anticipate.
- Consider including practical information of frequently asked questions in your job ad.
11. Mollie job advertisement: Full PHP Engineer
While this job advertisement may not be the most outstanding hiring ad we’ve seen, and it may not check off all the ‘must-have’ boxes we mentioned before, there’s still a reason it made it to our list.
What sets this job ad apart?
Firstly, Mollie has provided a helpful overview of the hiring process that candidates can expect when applying for the role.
Secondly, the job advertisement also includes a link to the ‘Tech Stack’ for the role, providing candidates with a better understanding of the the set of technologies used by the company (and within the role itself). This will help candidates to showcase their expertise in using these applications.
- Provide candidates with an idea of what to expect from the hiring process
- Set candidates up for success by describing specific technology knowledge or skills they would need within the role.
Job advertisement template
Our handy job advert template can help you to structure a compelling job advertisement for your next hire. You can customize the Word document to include more of the best practices mentioned above, or make it unique to your organization.
Key takeaways
- A job advertisement is often the first thing candidates see from your organization. As such, it can be a make-or-break factor in their decision to apply.
- The 11 job advertisement examples in this article can help HR practitioners create impactful hiring ads for their organization.
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